今天的行思课堂回顾中，我们将跟着同学们和老师们一同走进万科营销课堂以及财务课堂。

In the review of Experiential Career Exploration today, we will walk into the classrooms of Vanke Marketing and Finance along with students and teachers. 

万科营销课堂

Vanke Marketing Class

想要学习营销，首先要了解什么是营销？

If you want to learn about marketing, you must first understand what marketing is.

在本次行思课堂中，万科营销部门的韩老师给同学们很好地上了一课。

In this experiential career exploration, Mr. Han from Vanke's marketing department gave the students a good lesson.

营销的目的是将物品或者服务出售，营销的方式和手段有很多种。在地产行业，万科是领航者，一个个能够被称为教科书式的经典案例摆在同学们面前。更新迭代的营销方式也在不断契合着不同时代以及消费者们：网红打卡地、短视频营销号、直播等方式也不断地出现在我们日常生活中，让每个人都成为一个传播者，从而形成一个严密的营销网络。

The purpose of marketing is to sell goods or services in different ways and means. Taking the lead in the real estate industry, Vanke can be regarded as a classic marketing case in textbooks for students. Also, newer iterative marketing methods are constantly adapting to different times and consumers: Internet-famous sites, marketing accounts of short videos, live streaming and other methods are constantly appearing in our daily lives, making everyone a communicator and thus forming a tight marketing network.

Ms. Singsing Lou 看到孩子们对营销，特别对短视频很感兴趣，她说:

Ms. Singsing Lou found that students were intersted in marketing, especially instant videoes, she said:

孩子们对短视频营销号很感兴趣，他们对这些app或者平台很熟悉，是信息来源之一。我们传统的方式会有些滞后。也正是这些新兴发展起来的新鲜事物，正被新的一代玩转。这次的营销课堂更多的是给了孩子们营销的启蒙，让他们知道这个时代的营销是什么样的。我想这正是行思课堂的意义所在。

Interested in marketing accounts of short videos, kids are familiar with these apps or platforms which are considered as part of the sources of information. Traditional approaches may lag a bit while these newly emerged things are being developed by the new generation. This marketing class was more of enlightenment for the kids about marketing and what it looks like in this age. I think this is what the experiential career exploration is all about.

Ms. Maggie Jiang 是一位经济老师，在关注营销本身之外，她认为好的营销一定是有故事讲情怀的，这也是同学们要学习的地方：

Ms. Maggie Jiang, an Econ-teacher, focused on makreting itself, and she thought great marketing must be with a story behind and sentimatel, which was what students need to learn:

这次营销课程的体验，孩子们积极主动的提出了很多问题，初步了解了万科房产整体的营销项目。虽然上海房产市场现在是卖方市场，但万科一直坚持着长期主义，给空间注入内容。深度走进客户，做好销售过程中的软服务，比如给潜在客户提供插画课或深夜食堂，让其看房体验感更好，培养新客户的品牌粘性。

During the marketing class, the children actively asked a lot of questions and gained a preliminary understanding of Vanke's overall marketing program. Although the property market in Shanghai is now a seller's market, Vanke has been adhering to long-termism and injecting content into the space. Having a deep understanding of the customers and providing soft services in the marketing process, such as offering illustration classes or late-night canteens to potential customers will make them feel better when seeing the house and cultivate brand stickiness among new customers.

学生Iris Liu 说这次营销课干活颇多：

Iris Liu told us that the marketing class was meaty:

我们来到位于上海市嘉定区安亭新镇的森林俱乐部，这里风景优美，安静宜人。此次参观由五位万科销售中心的工作人员带领我们，以中兴路一号为例，此项目的营销负责人带我们了解了高端销售的销售方法以及不同民众群体所针对的不同营销方式；万科房产销售经理则给我们介绍了如今全新的购房销售策略；资深买房人士向我们指出几个买房考虑标准；网红营销作为新时代十分火热的一个销售方法，老师给我们介绍了网红的养成及培养方法。

We came to the Forest Club, located in Anting New Town, Jiading District, Shanghai, where the scenery is beautiful, quiet and pleasant. The visit was led by five Vanke sales.  Taking No. 1 Zhongxing Road as an example, the marketing director introduced the sales methods of high-end sales and the different marketing methods targeted by different groups.  Vanke real estate sales manager introduced the new purchase and sales policy, and a senior buyer told us some standards to be considered before buying.  As a new era marketing, Web celebrity is popular. The teacher introduced how to cultivate the web cerebrity and how to maintain.

万科财务课堂

Vanke Finance Class

当我们搜索财务的概念，可以显而易见的看到：财务包括财务活动和财务关系。同学们可能不是很理解，也不清楚财务的工作到底有哪些。带着对财务的神秘感，同学们来到了上海万科财务部，跟着长辈们一起学财务。

When we search for the concept of finance, it is obvious that finance refers to financial activities and financial relationships. Students may not understand it very well and are not sure what exactly the job of finance is. With a sense of mystery about finance, students went to the finance department of Shanghai Vanke to learn finance together with the elders.

随着智能化办公的推进，财务管理方法也在更新，例如：从传统的报销开始，手工贴发票，写报销单等等，到现在合理完整的财务系统，真正实现了无纸化办公，也让流程变得透明、简洁、高效。同时，财务部门的老师日常工作中财务部的存档工作，充分利用人力系统，将每位员工的资料收集存档。同学们参观了档案室，一排排资料根据分类编号整整齐齐地存放在档案室中。

With the advancement of intelligent office, financial management methods are also being updated. For example, from the traditional reimbursement, posting invoices manually, writing reimbursement forms and so on, to a reasonable and complete financial system, a paperless office has been truly realized with a transparent, concise and efficient process. At the same time, teachers in the finance department work daily on the archiving of the finance department, which makes full use of the human system to collect and archive the information of each employee. The students visited the filing room, where rows of information were neatly stored according to classification numbers.

由于财务工作的机密性，我们仅存一张办公区域的合影，以此纪念在万科财务部门学习的课堂。

Due to the confidential nature of finance work, we only saved a group photo in the office area as a reminder of the classes we had in Vanke's finance department.

财务的工作需要严谨，以及日复一日的重复，对数据敏感等特质，同学们看到的是在这个岗位上兢兢业业的老师们。经过财务课堂的学习，大家对财务工作有了初步的认知。

The work in finance sector requires us to be rigorous, to repeat the same work day in and day out, and to be sensitive to data. The students saw many dedicated teachers in this position. After the finance class, everyone had a preliminary knowledge of finance work.

Ms. Coco Sun是德英乐的数学老师，擅长处理数据，万科财务课教孩子们如何高效地开展工作：

Ms. Coco Sun is SDA Math teacher, who is good at data processing.  Vanke Finace Class taught students how to efficient work:

造访万科财务学习观望的当天下了大雨，当我们大部队到了的时候，万科财务的工作人员热情迎接了我们，财务部负责人亲切的和我们介绍万科的财务系统更迭的历史，和财务审批各项工作实现无纸化的便捷，在座的同学都学到了很多。感谢万科财务工作人员的热情，希望这次简短却充实的造访启发各位同学：简单而重复性的工作是终有一天会被机器替代的，只有掌握不可替代的技能才不会被淘汰！

It was raining heavily on the day of our visit to Vanke’s finance department. When we arrived, we were warmly greeted by the staff, and the head of the finance department kindly introduced to us the history of Vanke's financial system changes and the convenience of paperless financial approval for various tasks. Thank Vanke's finance staff for their enthusiasm, and we hope this short but informative visit has inspired all students that simple and repetitive tasks will one day be replaced by machines. Only by mastering irreplaceable skills will they not be eliminated!

Iris Liu同学意识到网络和科技的重要性：

Iris Liu realized the importance of network and technology: 

部门财务经理带领我们参观了万科档案室，了解了如今万科偌大的一个企业，是如何运营，管理财务支出收入，编写财务报表等事情。同时我们也发现现在企业无论哪个领域哪个部门，都逐渐被网络和科技渗透着，越来越方便快捷。

The financial manager led us to visit the Vanke ArchivesRoom to learn how to operate and manage financial expenditure and income, and preparefinancial statements and etc.   At the sametime, we also found that no matter which sector of the enterprise, aregradually infiltrated by the network and technology, more and more convenientand fast.

Amy Zhang是参加本次活动的学生，此行对她受益匪浅：

Amy Zhang, who participated in this activitiy, benfit a lot from it:

在万科营销课中，我参观到了高端的营销技术硬件设施和高效的盈利模式。我学到了很多有用且未曾设想过的营销知识，受益颇深。而在财务课堂中，我了解到了许多有关财务的知识，类似于报表、产值，以及一系列会计专业用语。美中不足的是对于学生来说有些许过于深奥，很多同学表示：我听不懂，但我大受震撼。本次研学活动我见识到了万科集团的影响力以及地产大亨令人佩服的营销手段，我认识了许多非常有手段和谋略的高级销售员。总的来说，本次研学对喜爱金融和销售专业，或者将来想要在此行业深造的同学们受益匪浅。

In the Vanke Marketing class, I learnedhigh-tech marketing hardware facilities and efficient profit model. I learned alot of useful and unexpected marketing knowledge and benefited greatly.  In the finance class, I learned a lot ofknowledge about finance, such as statements, output value, and a series ofaccounting terms.  Many students said,"It’s hard to understand, but I was shocked."  After it, I learned the influence of Vanke andthe admirable marketing strategy of the real estate tycoon, and I got to knowmany senior salesmen who are very skillful and resourceful.  In general, this study is beneficial to thosewho are interested in finance and sales, and who want to further study in thisfield in the future.

感谢万科营销团队和财务团队的老师们给予同学们职业启蒙与领航的体验，我们希望通过这样的活动，激发同学们对职业探索的热情，在不断尝试和学习的过程中逐渐找到自己的兴趣爱好，并且能够对不同行业以及不同职业岗位有一定的认知。

We would like to thank the teachers from Vanke's marketing and finance teams for giving students the experience in career initiation and navigation. We hope that through such activities, students will be inspired to explore their careers, gradually find their own interests in the process of experimenting and learning, and gain a certain knowledge of different industries and different career positions.